RADIO (U.J.R.) Interview with Elzer
Mokoena is the Founder of Black
Fruit Production's, and one of the Hottest young Producer's
in what is fast becoming South Africa's emerging position as the
Global Capital of Dance Music. UrbanJazz Review recently caught
up with Elzer to discuss his Music, the World Cup and the South
African Dance scene.
Hi Elzer, how are you doing?
EM: I'm doing great thanks
UJR: First of all, have you
had a chance to see any live matchesin the World Cup?
EM: Well, unfortunately not
yet...but I`ve watched all already played games at Fan parks and
the vibe is incredible, fans united, vuvuzelas being blown excessively,
UJR: Ok, what made you get
into the music industry, and what age did you begin producing?
EM: Growing up in a musical
and artistic family...music is was always the main voice of communication
within the family and we were told that music is a Universal language,
it proved to be true as my passion grew when I was member of a
school choir learning the basics of musical instruments, hence,
I attended music production workshops. In 2006, at the age 16
and whilst in high school, got my first PC, and, started to experiment
with different DAWs
UJR: When, and why was Black
Fruit Records started?
EM: The label was founded
in 2008, need of promotion, and difficulties of getting signed
to labels as deep House Producers was my fierce drive to establish
the label. The label serves as a platform for upcoming deep house
producers to showcase flair, skills and the love of Deep House.
The label has been well appreciated in South Africa since it started.
UJR: What would you say has
been the most memorable stage of your Career, so far?
EM: The most memorable stage
of my career so far.... would be when I was offered the opportunity
to work on my recent EP, which is the current release on Deeper
Shades Recordings titled "Black Angel Final Conviction EP".DeeperShades.net
has been one of our main sources of inspiration as BlackFruit
Records Artists, so this is truly a measurement of how far we
have got with our deeper movement!
UJR: Outside of South Africa,
where would you say you have enjoyed your greatest success?
EM: It is only recently in
2010 that we are starting to reach fans globally but so far the
US is showing appreciation for our music and we are hoping to
get the same support around the UK as well.
UJR: There has always been
a great Musical tradition in South Africa, but what are the roots
of House Music in S.A?
EM: South Africa was introduced
to House Music after our very own house music pioneers` determination
and love of house music, put together house compilations. House
music took over since the early 90`s after the likes of Vinny
Da Vinci, the late Iggy Smallz, Christos, DJ Fresh and Oskido
released their house compilations, licensing tracks from international
producers. Then came the next generation that was interested in
the production of local House Music, either than licensing, this
generation features the likes of the Twin Brothers( Revolution),Ganyani,
Dj Cleo and
UJR: We first became aware
of your Productions through the single by Iron Dream, entitled
'I Have A Dream', what other artists are you currently working
EM: The label also works with
other up and coming talented producers such as Fistos aka RigidRoots,
2skee, Kid-Saykie, BlackAngel,Roto,Luke Brown, Tobetsa, JamBOx,EM2,
Bekzin Terris, Dj Sthe, Reloaded Keys and Techno T. Some of these
artists are featured on the "Iron Dream Promo Ep" and
"Shadows Of Deep" EP.
UJR: Share with us some of
your thoughts on the current state of Global Dance music today?
Thanks to technology, the production of music has become inexpensive
and convenient for producers & artists who are still starting
out. In addition to that the dance music scene is growing quite
rapidly through the use and availability of digital distributors.
The industry will continue to grow as more and more young talents
join the Iindustry, TOGETHER-AS-ONE lets all support one another!
UJR: Some people believe that
Music, like Sport, as we have recently seen with the World Cup
can be a force to break down barriers, and bring people together,
do you agree?
Definitely....music has been a unifying force and it has been
so for years even during the Apartheid and oppression years in
South Africa, music was used as an element to drive people in
joining the struggle for Freedom. So this proves that there is
something celestial about bringing people together through rhythm
and harmony. Music is indeed a universal language, it is colour
UJR: Finally, what words of
advice and encouragement would you give to any young people thinking
of perusing a career in the music industry?
Perseverance is of at most important in the industry, because
when you still starting out you will obviously get critics about
you music, and some djs may not play your music but that should
only encourage you to reach your full potential. Another thing
is that do not try to imitate other producers only look to them
as your reference, most artists often confuse the two.
UJR: Thank you for taking
the time out to talk us.
My pleasure, thank you UrbanJazz.........PEACE